Lululemon Yoga Pants Yanked From Shelves Because Fabric Too Sheer

meanwhile, the gap and its athleta brand are challenging lululemon on price, selling similar clothing cheaper and opening competing stores near lululemon locations. athleta yoga pants sell for around $70 per pair. lululemon pants sell for around $100.
the temporary departure of pants from stores will make certain styles of lululemon pants even harder to buy. ceo christine day, who has led the canadian company since 2008, has used a strategy of purposefully keeping inventory low on certain items in order to drive demand and allow the store to keep the prices high.
"our guest knows that there's a limited supply, and it creates these fanatical shoppers," day told the wall street journal in an interview last year.
update: after the story was published lululemon responded to a request for comment by the huffington post. a spokeswoman for the brand said recalled pants will be recycled.

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