Sunday, July 7, 2013
Lululemon Yoga Pants Lululemon's Tea Party and a Yoga to Fight About
Lululemon's Wholesale Lululemon Tea Party and a Yoga to Fight About While specifically referencing rap music, Def is recognizing our cultural habit of dissecting and dismissing, as well as claiming ownership, to art forms that become successful in America. This sense of ownership empowers the art, yet cripples its universality, with some people thinking they are more "true" or know more about it than others. Thus it might not be surprising that "yoga" has taken such heat of late. Written off as some esoteric, women-stealing, barbarian philosophy for the first century of its existence in this country, most of us recognize yoga as a physical fitness routine with some breathing, some meditation, and, at times, some fruity and bourgeoise elements. In fact, the styles of yoga that have emerged over the last 80 years are so broad and sometimes unrelated to one another that any attempt of speaking of one "yoga" is challenging, which makes a recent surge of criticism so frustrating. Lawrence's article is so one-sided that it's hard to believe he is, as once claimed in his bio, a "veteran news journalist." While I worked only briefly in news before moving to entertainment and health, maybe I'm romanticizing when I recall checking with all my sources to publish as well rounded an opinion as possible. His sources seem to be a series of links (fair enough in today's blogging world), but I wonder why he would have published his screed without interviewing an employee, ambassador or anyone at all affiliated with Lululemon. The Landmark connection that Lawrence cites Lululemon Scuba Hoodies is spot on; in fact, company executives opened the three-day event discussing their history with the self-improvement program. There were personal and group exercises related around the self-empowering themes one would expect from A Course in Miracles, and which I politely and quietly sat out. There was no pressure on me to join in, nor guilt for not doing so -- it simply isn't my thing. I was not the only one present not engaged in these exercises, but no one I talked to felt the pull of a cultish leader. Some people in that room really got a lot out of it. I just happen to do my therapy on my own terms and time. After a few hours of this, there was an executive roundtable. The moderator asked each that oh-so-revealing question: What person, living or dead, would you most like to have lunch with? The expectable came: Gandhi, Bob Dylan (I think), and then ... Ayn Rand. My jaw nearly hit the floor. One by one, each person stopped and said, "Oh yes, me too." I turned to look for the hidden camera. What I saw was fellow ambassadors taking out journals to write her name down. How could the champion of ego-boosting, capitalism-as-our-first-and-best-state Lululemon Yoga Pants ideology -- forget the Tea Party, this goes way beyond them -- have influenced these people to the point where they'd want to meet her? Did they realize that Rand herself would want nothing to do with them? Did they comprehend that one of her major acolytes, whom she personally wrote off, is directly responsible for the underlying economic principles that lead to Lululemon Online the crash of the American economy? But I have to leave it there. I take from it what works, and from my experiences with Lululemon, plenty else does. I've developed a number of personal relationships with employees who are genuinely interested in yoga. I've witnessed the company partake in numerous charities, and managers have allowed me to use their stores to hold fundraising events, with the one requirement that 100 Lululemon Yoga Pants% of money raised had to go to the chosen charity. And while many people complain about the "$90 yoga pants," I have four pairs. Two are six years old and look and function like new. You have to pay for quality products, especially if it's your career, and being inside a studio is mine. It is a shame, as Lawrence pointed out, that some clothing was produced in sweatshops. That is exactly the type of the story that needs to be made public, so that the company can be held accountable. This would require a lot more research than one link. "Yoga" has needed to come down off the mountain ever since Thoreau wrote about the Bhagavad Gita. Self-righteousness may have worked for John Galt; what we need is self-investigation, as well as social investigation. Striking this balance is crucial if we really want to create a better world for everyone. Waiting around for someone else to write it is going to keep us waiting indeed.
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